By NataliaBaker
367 views
17th Jun 2025
If you’re selling on Male Things Worn, chances are your buyers aren’t just here for the look of your socks, boxers, or gym gear. They’re here for the scent. That sweaty, musky, all-day-worn realness? That’s what sells.
But here’s the thing: preserving that scent isn’t just about sweating into a pair of briefs and tossing them in a bag. It takes some care, a few smart practices, and a bit of science (okay, low-key science).
For many buyers, scent is the main attraction. It adds a personal, intimate touch that photos can’t deliver. And when your package arrives still smelling like you? That’s the kind of experience that gets you rave reviews and repeat buyers.
The scent starts with you, so how and when you wear an item can change everything.
Once it’s worn, you need to preserve the scent until it gets to your buyer.
Do:
Don’t:
Yes, the scent is what they want but the presentation still matters. A well-packaged item makes you look like a pro and keeps everything discreet and intact.
Tips:
Buyers don’t want to wait a week for a sweaty pair of socks—and they definitely don’t want them to show up smelling like cardboard.
Best practices:
Scent is powerful. It’s personal. It’s what sets Male Things Worn apart from any old online marketplace. And when you know how to wear, store, package, and ship your items properly? You give buyers exactly what they came for and they’ll keep coming back for more.
Selling your scent isn’t gross. It’s smart. It’s intimate. And, when done right, it’s profitable.
Got questions about packaging or shipping? Want help choosing the right materials? Drop a message in the MTW community or reach out to our support team. We’ve got your back (and your briefs). 😉
Head of Marketing for All Things Worn and sister sites. Please contact me if you have any exciting topics or ideas for how we can work together to raise awareness...
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